MKTG launched Smirnoff Rendezvous at during Electric Daisy Carnival’s three day festival, under the electric sky in Las Vegas. Rendezvous served to practicality and all around communal atmosphere with an analog dancing wall, neon body painting, 4 bars with signature Smirnoff cocktails, charging pods, and so much more.
Smirnoff traveled around the country, activating at diverse range of EDM Festivals including, VooDoo, Hard Summer and Wonderland. The tradition of the communal gathering for the love of music continued in 2016 as MKTG took a refreshed approach with the Smirnoff House.
Client: Diageo; Creative Agency: MKTG; Account Director: Derek Baumgarden; Creative Director: William Brockmeyer; Senior Art Director: Rose Gold; Senior Producer: Allan Goodman