When Diageo came to MKTG looking for Gay Pride float concepts, the small team knew exactly what to do. MKTG brought a fully equipped kiss cam to the streets. Two giant monitors televised a live feed of those who showed their pride on the kiss-cam - but we didn’t stop there.
The technology included a personalized digital copy of each kissable moment, sent right to participant’s email. Beads and bandana’s included.
Client: Diageo; Brand: Smirnoff; Creative Agency: MKTG ; Account Director: Michael Del Monaco, Kevin Hyunnh; Senior Art Director/Concept: Rose Gold; Production Assistant: Carrie Ornato; Producers: Thad Somona